What you see here is not just another book. This right here is Shiver and Fears first book to be distributed to local retailers!
This book has the new and approved cover illustration that everyone is excited to see. With it's ripped title reveal, slightly slanted door and the series number now included. Now, you as a familiar fan will recognize that Shiver and Fears books have been constantly been upgraded repeatedly starting off with it polaroid image and it's usage of icicles side frame. These cover ideas were not bad, but needed something to stand out. The open door image idea was still a working progress and let's hope it's made a final choice. But we all know things continue to change when it comes to creative ideas.
Now back to this retailer business.
Ingram Spark has accepted Shiver and Fears books to work and distribute this and other books. Now question is? How does this work? I'll be honest, I'm still learning myself. I mean, how does this make a difference from when I was going to Barnes and Noble telling them to place this book in the store and them stating "It's not possible?"
Well there are a few words, that I'm still learning and understanding such as Wholesaler, Distributor, Retailer that make the whole marketing system be put into place. From how I'm seeing it, if you have a business, you need to buy your products somewhere, and you need to buy it in bulk. Well, of course if you buy online, they don't come in bulk. They come individually, so maybe that's one thing.
But if you need a product, you still need to buy it. And you'll want to buy it somewhere where it's always provided and they have everything you need.
Now imagine, if you are starting a business, buying your products one by one takes too much time. So of course you go to your supply closet, the distributor, and buy it there. Now, if someone tries to sell you their product, they probably sell it in a bundle. That means you're repeatedly buying it from them to use and sell it. But why get something that's not in your supply closet? You may need it you may not, right?
So, in that case it shouldn't go straight to the seller, retailer, it should go into their closet... Not that's how I see it. Now this wholesaler is a mystery to me at the moment. And even what retailers to turn to for such a request is a mystery. Especially when contacting them.
Can you imagine how a business has a social media and a website, but no email address? or phone number? and then not to mention the email or phone number provided doesn't even lead you to where your trying to go. Imagine driving to a location to find a park, but there instead is a map that leads you to other placed BUT a park!
Oh brother!
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